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Archive for the ‘Content Marketing’ Category
Lesson of the Week: Why Social Media?
So, Why Social Media? Here are some of the reasons why Social Media is a giant marketplace. Research has shown that nearly 23% of people’s time is being spent on Social Media sites or apps. Email is declining because of the massive shift into Social Media. In fact, email is has experienced a 28% decline in its overall use with this massive surge with Facebook, Twitter and other networks on the rise.
Friends, families, and businesses are communicating on their Social Media networks now and it is instant. With today’s cell phone technology and the numerous “apps” the Social Media is always with us right in our purse or pocket.
A report put out by The Neilsen Company in August 2010 showed that Social Media usage was up 43% than just a year ago. If you include blogging, email and instant messaging we are spending about 36% of our entire day trying to stay connected. Now, just to make it very clear on how big a shift we are talking about, 36% of our total time is spent staying connected to our world and 64% of that connected time is on Social Media networks… Totaling 23% of our day.
As an advertiser wouldn’t you want that kind of attention? Of course you would. That’s why the companies that are already using this technology, and doing it well, are having such an increase in their online campaigns. You online strategy is not a luxury anymore. It is where you should be putting the bulk of your marketing budget so that you can keep up with the consumers and potential clients.
These trends have the business world on a shift of how they communicate with their customers and get feedback from them as well. Business has always been about how well you have maintained your “list”. Before the internet it was your “mailing list”, addresses so you could send out letters, postcards, etc. Then came the power of the internet and email and so we built an “email list”. This allowed us to capture an email address and send out updates or a newsletter to our followers. Now the “list” is moving to how many followers you have on your Social Media networks and blog. They are seeking your information and if you aren’t giving it to them they will find someone who is.
This shift is allowing tremendous growth in online marketing. The strategy is going to be unique for each industry and company, but the purpose is to keep your company in front of them when they want you to. That way when they are ready you are on their mind. Staying in front of the most amount of eyeballs is not on billboards, TV, print, or email. The revolution is Social Media and services that allow you to be in front of your customer via cell phone.
Lesson of the Week: “You Get What You Pay For”
This weeks lesson is not uber revealing, but it is one that will take you a long way when purchasing dicisions become tough.
Week 2:”You Get What You Pay For”
My prother tells me, “You pay for what you get!”…Isn’t that always the case? I lay down the money and they give me the goods, whether it is a little money or a lot, I’m paying.
But the idea “you get what you pay for” is different. There is QUALITY incorporated into the transaction. So, 1 topic where this is very prevalent is shoes! I have been getting back into basketball lately and we play pick-up every Wednesday and Thursday night.
My shoes have become a concern! The “old” ones that were great, finally gave way. They were comfortable, easy to get on, and I could where any kind of socks with them. The failure was a hole in the toe and that doesn’t work so well for athletic movement back and forth.
So, my choices were to use some discount newer ones I got on clearance a whlie back or go with really old ones from years ago. Choice… newer discounts. Wrong choice! They gave me a blister on my left achilies 1/2 hour in. Then I switched to the really old ones thinking that would solve my problems. Wrong choice again! Dime size blister on my right arch. Just incase you were wondering, those hurt extra bad because they are on the tender part of your foot where there are not layers of skin to protect it.
Anyways, I am going to have a better shoe experience in the future and “get what I pay for”. The deeper underlying lesson is that some things acutally merit spending more money on them in the long run. By doing so you can avoid pain, suffering, having to acually spend even more than you should have the 1st time, and having to waste all the time going through a bad decision.
This philosophy can apply to most things, including the business world. We are riddled with choices to buy services that seem “cheap” or offer way to much for what appears to be a low price. Of these marketing strategies beware and proceed with caution when something looks “too good to be true”. There are however exceptions to the rule which are rare, and you can decide on your own what those are, but I strongly believe when it’s all said and done, “you get what you pay for”.
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Your Passions
To make money online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don’t just jump right in unprepared.
The same applies to the Internet marketing industry even though there are unsavory people out there who’d have you believe it’s a “Walk in the Park” and requires no more than the belief that you can just do it.
And I’ll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.
Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?
My answer begins with the age-old chicken or egg question, “what comes first the chicken or the egg”? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion – I have no clue and I don’t think many of us do either.
But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.
Passion in this sense simply means that you’ve researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.
I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I’m concerned about those of you who are not so knowledgeable at working an online business successfully.
Now, I’m not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join – but sidestep Passion and you reduce your chances for success dramatically.
It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won’t attempt to do the work you are being taught.
Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won’t stumble.
You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!
Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don’t find it move on,
You can find the right opportunity containing the attributes identified above.
Comments like, well, that one sounds good and the compensation plan is excellent so I guess I’ll start that business – does not sound like a decision based on anything near Passion. And remember when you hear that an Internet “guru” does that, don’t be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.
Note: By the way it’s your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.
Remember, there are other steps you must make before you step into Internet Marketing but if you don’t first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.
Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.
Food Storage + Positive Response for Store…
I want to thank all of those who have checked out my new Food Storage and Emergency Preparedness Store. There has been some positive feedback and I want to address an issue with this post.
Some people have expressed interest in tasting the food offered in the freeze-dried section for Food Storage. I will be purchasing some samples, but I would like to get a guess of how many I would need. If you are interested in getting a sample, please go to BeReadyFoodStorage.com and put your information in so you can be on my list and I will be able to stay connected to you through my update list. NOTICE: make sure to click the link in the confirmation email so you activate your name on my list.
After I have a rough guess on the number of samples I will need, I will order them and get them distributed as fast as I can.
RSS FEED/Followers: I continue to use my blog for getting information out so I would ask you to sign up to Follow JaredMaxfield.blogspot.com or you can get RSS Feeds to your email, google or yahoo accounts. Thanks again for your interest in helping me get my feet off the ground in helping with your Food Storage and Preparedness needs.
Jared Maxfield
jared435@gmail.com
My Story…The Long Version.
Most of you that are going to read this already know me, but some of you might not and that’s OK too. I admit I have had lots of different jobs and or ideas over the years that I thought were great and I could really get into, but never really followed through with them for whatever reason. I promise none of them can do for both parties half of what I am about to share with you.
I just posted that my Emergency Preparedness store was open and you are probably caught a little off guard. But here is the story behind that decision…
3 or 4 years ago my friend had an idea to start selling food storage items door to door. You might of heard of his company-Daily Bread. Well, it goes without saying he was very good with this method because he had lots of experience at it. So he asked if I wanted to join him at the very beginning, but I was scared to drop what I was doing and go for it.
Anyway, fast forward a few years and my family is starting to get bigger, my views as a husband and dad change. I started having these feelings like I should talk to him about moving into the online arena because I had been following his biz and I knew I had some pretty good ideas that could help him grow. He was already doing well and had quite a bit going on, so those ideas weren’t in his plans and I started a serious search about 6 months back to find something out there that might fit with the ideas in my head.
This is what I found:
Most of the companies that sell food storage items come from UTAH (no surprise to me). Next thing is that a lot the better ones have limited online stores or no affiliate programs (sell their stuff for commissions). The top options were: Daily Bread, Shelf Reliance and Emergency Essentials, but what I needed was the best of all 3 and mesh them together. So I kept on searching and found Better To Be Ready. These guys fit all my criteria and the owners have very similar visions and goals as me in what an Emergency Preparedness store should be.
So I started working with one of the founders and we exchanged ideas about what we both wanted out of this. A harmonious fit!
We want to create CERT style leaders in the communities where they live with our store owners.
We want to offer easy options for short and long term Home Storage, Survival and Outdoor products that are relevant to the customer’s needs.
We want an AFFORDABLE monthly program where someone can build up their storage over time and not have to spend thousands of dollars all at once.
We want the convenience of a quality online store so the customers can order and have the items come directly to their home.
These are just a few of the most important things we offer. Those are the items I looked for when deciding to purchase for my own family. You see I am not that different from you. I maybe don’t have the storage built up that I need, but now is the time to start. A little at a time will add up over the months. What could be better than to help someone when they are in need. Disasters are all over and we never know when it could strike us. That’s why I am passionate about this. Please click here to visit my store and at least see how we could help you.
Everyone has their own views on Home Food Storage and I respect that. If you get into it, there are tons of blogs and groups out there that give ideas and tips on how to do it. Whether you decide to buy from me or not, at least get started. Obviously, my goal is to make some money at this, but more importantly is that I can help someone become prepared. Best case scenario I can do both!:)
So that is the story and the months of preparation to get to this point. Please let me know if you have any questions. I am still learning, so be patient if I don’t know the answer right away. Also, the store is still being modified, so if there is something you notice that you don’t like or is wrong, contact me and I will let the tech team know about it.
Thank you for your support in my venture and I hope we can team up to make a difference.
Jared Maxfield
My Store is Now OPEN!
I have had a few posts about Emergency Preparedness lately and I want everyone to know that my STORE IS NOW OPEN and I would love your support.
Not to get too deep, but if you know me at all I have been searching for a job where I could meet and help people while at the same time get passionate about the work. Well, I finally found it!
I need your help in making this a success. Please give it a look. There are lots of great options for Food Storage, Water Storage, Survival Kits & Outdoor Gear and more…
To check it out go to: http://BeReadyFoodStorage.com
I have a Name and Email Address Form so I can keep you updated and also get feedback. You can Unsubscribe at any time, but fill out the form and it will take you to the STORE.
Thank You!
P90X… Bring It!
Some of you may know what P90X is…
It is a fitness program called Power 90 Extreme and it is set up to get you fit in 90 days. Well I heard about it from a friend and since have started the program. I thought I was in decent shape, but I was very very wrong. I am 3 days in and I can barely function like a human being. I am scared to see how I feel after the first week is over.
The reason I bring it up is because like my last post about Emergency Preparedness, the P90X is very similar in nature. In fact I would even say we could substitute “Preparedness” for “Power” and the “X” could stand for X number of days you are prepared. We can call it the Preparedness 90 + or – X days program.
Like fitness, our plan to Be Ready in case of an emergency with the proper necessities is extremely important to our health for the situation. Could you last 90 days with the food storage you have right now? If so, you are ahead of the curve. Congratulations! If NOT, you can get started RIGHT HERE.
BeReadyFoodStorage.com makes emergency Preparedness simple. So…
The best option is to just pick from the many choices offered by BeReadyFoodStorage.com. The packages are designed to give a full dose of a daily recommended diet and you have options for 2, 3, or 4 meals per day. That’s breakfast, lunch, dinner and supper if you want. Sometimes you could even get a dessert.
You can do this. C’mon, in all honesty, these meals will not be anything fancy. Frankly they will be really boring. No fresh meat or vegetables to slice, simmer and sauté. Think basic pioneer (or cowboy) cooking. Pancakes, tortillas and beans. Lentil soup and stews. Oatmeal with a side of… raisins.
You don’t have to try to be the “Martha Stewart”. Just plain adequate is fine enough; you are talking about survival cooking, here nothing else. And as an added bonus, once you have a box or two of these “prep meals” at home, you will never have to make an emergency run to the store after a vacation or before a snowstorm!
Beat The Fear: Emergency Preparedness
Be Prepared. We have been told to do so time and again. Government officials continue to warn us of their inability to respond to everyone’s needs in an emergency situation, church leaders of many different faiths teach emergency preparedness, and even the Boy Scouts of America have adopted this simple statement as their motto.
Modern conveniences and luxuries may be the reason for the complacency of many of our attitudes towards emergency preparedness. We flip a switch, turn a dial, insert a key, or pull a lever to obtain virtually any necessity of life we desire. Food, water, heat and light are all available with almost no effort. For the most part, many of us live a life of luxury, yet continually search for bigger, better and more convenient items.
These modern conveniences are also accompanied by the age of information. Information from around the world reaches our homes as fast as you can tune a radio, turn on a television, open a newspaper or turn on the computer. This desire for information, the speed and ease at which it can be processed, provide us with the ability to assess potential hazards far better than we could in years past.
Headlines and news casts are filled with stories regarding natural and man made disasters, civil unrest, and unemployment from all parts of the world. These headlines provide us with several very good reasons to become prepared for emergencies.
The need to be prepared is evident all around us, and we can do much the same as FEMA has done by gathering information that is pertinent to our own situation, and then use it in assessing the potential hazards and problems we might experience. Information can be obtained from various sources, and much of it is free or of very little expense. Check with your public library, American Red Cross or other emergency response organizations. The National Oceanic and Atmospheric Administration publishes or makes available a number of excellent brochures regarding various weather related hazards. While FEMA and the National Safety Council have publications for virtually any emergency or hazard related topic imaginable. There are also companies that specialize in emergency preparedness and provide valuable resources for information.
Once information has been collected, you can begin to start preparing yourself and your family. As you make emergency preparedness a priority, you will be surprised at how quickly you become prepared and how much comfort the peace of preparedness can bring.
